There is a wealth of information available on how to create social media posts for a company. We think it’s fantastic that so many entrepreneurs and companies share their hard-earned research for FREE (sure, it helps their SEO ranking with Google but we greatly appreciate it none-the-less).
Here is our quick three-stage process we follow when creating social media posts for our clients. We hope you find it useful. Any questions/comments? Contact us!
1. Decide on your topic/idea
Are you stuck on what to post? It’s best to plan ahead- try out some of these Social Media posting ideas:
Idea | How to implement the idea |
Statistics Share | Share relevant statistics on industry subject relevant to your customers |
Posts Showing Your Company’s Culture What better way to showcase your business than by sharing a culture post? | A culture post is an image or article that highlights what your business is all about. It could be a behind-the-scenes image of your employees doing something quirky or an article about how your business does something a certain way Environmentally friendly posts are very popular at the moment – are you doing your bit in the office and recycling and using less plastic? |
Quotes from the team – Inspirational quotes or company goals | A few words are fine – try and use Canva to create a stand out graphic with your brand colours |
Share A Favourite Book/Manual/How to | Share your favourite and always tag the author or any companies that have contributed to it |
Get Your Employees To Guest Post | Do an interview with your people in the field. Ask staff to share posts about their experience working at your company. |
Your favourite quote or mantra | These could be weekly – change the theme regularly too |
Support A Cause | Giving back is important to all people and businesses. Encourage your followers to support the causes you hold dear to your heart. |
FAQ | Is there a common question you hear from clients? Write it down and answer it in your social media campaign. |
Solicit feedback and stories from your subscribers as often as possible. | Actively seek feedback from your readers. A twist on this is to include testimonials from clients, or even just comments from emails/social media/word of mouth. |
Tips | A tip is a great way to give value and demonstrate your expertise. Think of what you’re always telling clients, and write it up. |
Who you are – don’t be afraid to get personal | Share fun facts about you – (Be positive!) |
Local events | Think about any relevant events happening near the office – maybe pop in, take a selfie and do some networking – and then SHARE! 🙂 |
Polls | A great way to take your readers’ temperature on something is to post a poll. Facebook has a built-in poll for this. You can also create the poll in SurveyMonkey and post the link in all of the social media platforms. |
Press mentions | Keep a list of articles that you were mentioned in or wrote and got published, and share your news in a post that links to the article. |
Awards | Have you ever won any awards? Take a photo of the trophy, plaque or certificate or use the photo taken while you received the award and post it along with a little bit of background on the award. |
Past events | A lot of times, we have great photos of events that we just attended. Even though they are in the past, it’s a great idea to make an album or post a group of photos that shows you networking or having fun at the event. |
Something someone else wrote | If you see a post you love and relate to, share it. But be careful: stay away from polarising topics like religion and politics. |
Tutorials | A how-to tutorial that’s not related to a product. |
Pet photos of employees | Especially good on a Friday. |
Employee profiles | Introduce your staff to the world. Or just wish them “Happy Birthday.” |
Feelings | Share a positive win you completed in your business – a deadline met, a client you helped, a change in the office |
2. Choose a Call to Action (CTA)
Once you have picked your topic- remember, its always good practise to try and engage with every post you make. Why not try some of the example CTAs below?
Sign up
- Will You Be There? [LINK]
- Save Your Seat guys! [LINK]
- Limited Seating Available, don’t miss out! [LINK]
- Seriously, SIGN UP! You’ve Got Nothing To Lose: [LINK]
Promote engagement
- What Are Your Thoughts? Let us know in the Comments!
- QUICK QUESTION: Do You Prefer A, B, Or C?
- YES or NO? ____________ Vote now!
- Have You Ever ______?
- How Would You Handle ______? [LINK] (asking for responses; tie it in with your topic)
- Tag a friend who would LOVE this!
- What’s YOUR Favourite ______? [LINK] (tie it in with your topic)
- Please Share With Your Friends And Fans: [LINK]
Download/Follow a link
- Grab Yours Now –> [LINK] (Include the arrow too!)
- Read This Post: [LINK]
- This Article Will Teach You How To ______: [LINK]
- View This _____ To Learn How To ______: [LINK]
- Want A Sneak Peek At ______? [LINK]
- You Don’t Want To Miss _______! [LINK]
- This Is THE Solution For ______: [LINK]
- This List Is Filled With Resources For ______: [LINK]
3. Source an image/video for Social Media
Don’t ever post without a visual (unless you are using LinkedIn…but that’s another discussion).
Here are our favourite resources to get free images from…
https://www.pexels.com/
https://pxhere.com/
https://unsplash.com/
https://www.freepik.com/
https://pixabay.com/
https://icons8.com
https://depositphotos.com/
https://www.freepik.com/
https://graphicburger.com/
https://www.iconfinder.com/
https://kaboompics.com/
https://www.stockillustrations.com/
…and some websites to source free videos
https://www.videoblocks.com/videos/footage
https://www.videezy.com/
https://www.stockfootageforfree.com/
http://www.wedistill.io/
https://www.splitshire.com/category/video-2/
https://www.lifeofvids.com/
https://www.videvo.net/

If you still have writers block, here are 6 Websites to help you source National Days/Awareness Days to help promote your business
https://www.daysoftheyear.com/
https://nationaldaycalendar.com/what-is-today/
https://www.awarenessdays.com/what-day-is-it-today/
https://www.checkiday.com/
http://www.holidayscalendar.com/
https://www.onthisday.com/